Our Address

23 Jalan Bangsar

Bangsar, 59200 Kuala Lumpur

Phone: +60 3 2201 4587

Email: [email protected]

Privacy Policy

At Straits Ember, we take your privacy seriously. This Privacy Policy explains how we collect, use, protect, and handle your personal information when you visit our website or use our services.

Last updated: November 20, 2025

Information We Collect

Personal Information You Provide

When you interact with our website or services, you may choose to provide us with certain personal information, including your name, email address, phone number, and any messages or inquiries you submit through our contact forms. We also collect information when you subscribe to our newsletter or request consultation services.

Information Collected Automatically

When you visit our website, we automatically collect certain information about your device and browsing activity. This includes your IP address, browser type, operating system, referring URLs, pages viewed, time spent on pages, and the dates and times of your visits. We collect this information through cookies and similar tracking technologies.

Analytics and Tracking Data

We use analytics services to understand how visitors use our website. These services may collect information such as how often you visit, what pages you view, which links you click, and other similar usage data. This information is aggregated and does not identify individual users.

How We Use Your Information

We use the information we collect for various purposes:

To respond to your inquiries and provide the services you request

To communicate with you about our services, including sending newsletters and updates if you've subscribed

To improve our website functionality and user experience based on how visitors interact with our site

To analyze website traffic and understand visitor preferences to better serve our community

To protect our website and services from fraud, abuse, and security threats

To comply with legal obligations and respond to lawful requests from authorities

Legal Basis for Processing

We process your personal information based on the following legal grounds: your consent when you provide information voluntarily, contractual necessity when we need to process data to fulfill our services, legitimate interests in operating and improving our business while respecting your rights, and legal obligations when required by applicable laws and regulations.

How We Share Your Information

We respect your privacy and do not sell your personal information to third parties. However, we may share your information in the following circumstances:

Service Providers

We may share information with trusted third-party service providers who assist us in operating our website, conducting our business, or providing services to you. These providers are contractually obligated to keep your information confidential and use it only for the purposes we specify.

Analytics Partners

We use analytics services to help us understand how our website is used. These services may collect and process data according to their own privacy policies.

Legal Requirements

We may disclose your information if required by law, court order, or governmental regulation, or if we believe disclosure is necessary to protect our rights, your safety, or the safety of others.

Business Transfers

In the event of a merger, acquisition, or sale of assets, your personal information may be transferred to the acquiring entity, subject to the same privacy protections outlined in this policy.

How We Protect Your Information

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. Our security practices include:

Encryption of data in transit using secure protocols

Regular security assessments and updates to our systems

Access controls and authentication measures to limit who can view your data

Monitoring systems for suspicious activity and potential security breaches

While we strive to protect your personal information, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security, but we continually work to maintain the safety of your information.

Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. When determining retention periods, we consider the nature and sensitivity of the information, the purposes for which we process it, and applicable legal requirements.

Once your information is no longer needed, we securely delete or anonymize it in accordance with our data retention policies.

Your Privacy Rights

Depending on your location and applicable privacy laws, you may have certain rights regarding your personal information:

Right to Access

You have the right to request access to the personal information we hold about you and receive a copy of that information.

Right to Rectification

If your personal information is inaccurate or incomplete, you have the right to request that we correct or update it.

Right to Erasure

You may request that we delete your personal information under certain circumstances, such as when it is no longer necessary for the purposes for which it was collected.

Right to Data Portability

You have the right to receive your personal information in a structured, commonly used format and transmit it to another controller.

Right to Object

You may object to the processing of your personal information in certain circumstances, particularly for marketing purposes.

Right to Withdraw Consent

Where we rely on your consent to process your information, you have the right to withdraw that consent at any time.

To exercise any of these rights, please contact us using the information provided below. We will respond to your request within a reasonable timeframe and in accordance with applicable law.

Your Rights and Opt-Out Instructions

You are not required to provide any personal information when using this website. If you prefer not to share your data, you may:

  • Avoid filling out contact forms, account registrations, or any data-submitting features
  • Disable cookies through your browser settings (see our Cookie Policy for more details)
  • Contact us directly to request the deletion of any previously shared personal data

We respect your privacy choices. If you would like us to delete your data, please reach out to us at the contact details provided on our Contact page. We will process your request promptly.

Third-Party Websites

Our website may contain links to third-party websites that are not operated by us. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party websites you visit.

Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately so we can delete it.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, regulatory, or operational reasons. When we make changes, we will update the "Last updated" date at the top of this policy. We encourage you to review this policy periodically to stay informed about how we protect your information.

Contact Us

If you have any questions about this Privacy Policy or how we handle your personal information, please contact us:

Straits Ember

23 Jalan Bangsar

Bangsar, 59200 Kuala Lumpur

Email: [email protected]

Phone: +60 3 2201 4587

Or visit our contact page.